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As a small business it’s important not to shoot yourself in the foot when it comes to the web.

Geek Tool

• 01:54 - E-Myth – Why Most Small Businesses Don’t Work and What to Do About It

Webapps

• 04:06 - ShowMeWhatsWrong.com – Quick way to have family and friends show you what is wrong so you can help them fix it
• 08:43 - http://cacoo.com/ – Collaborative web-based diagram software
  • Mindmeister – Online collaborative brain mapping
  • OmniGraffle – Mac based diagram software

Topic

• 11:53 – Creating a web presence for small businesses
• Do’s
  • Do your homework
  • Look at your peers
  • User studies
    • Anyone can do Usability
  • Hallway Testing
  • Spend some money
    • Hire a freelancer - http://jobs.freelanceswitch.com/
  • Stick with useful content
    • Get rid of useless widgets
    • Stick with content that provides real value
• What does your audience want?
  • Just your hours?
  • Content about your field (blog)
  • If you don’t need it, don’t do it
• Use your domain name in your email address
• Don’ts
  • Do not do your own web development
  • Overuse Flash and other “flashy” technologies
  • Don’t use email addresses like: bussiness@gmail.com
  • Social Media
    • Facebook Fan page
    • Twitter
    • Youtube
    • Setup search queries through Twitter