Episode 25: Finding Your Taco Market
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This week’s episode focuses on understanding what a target market is, how to find it, and why it’s important.
Webapps
- 01:42 – Google Keyword Tool – Find search volume and alternative keywords and more
- 11:36 – Compete.com – Look at your competitor’s stats
- 17:13 – Dataopedia – All sorts of data about a URL
- Find out if Wikipedia or other social media sites link to that URL
- 24:51 – Quantcast - Demographics and other information in your industry
Topics
- 31:49 – What is a target market? – “A specific group of consumers at which a company aims its products and services”
- What good it?
- The Marketing Mix (4 Ps)
- Product
- Price
- Place (Distribution)
- Promotion
- The Reasons People Buy
- to satisfy basic needs
- to solve problems
- to make themselves feel better
- How do I find my target market?
- Personal Finanance Webapps
- Swot Analysis
- Census Data for general information
- Government Data RSS feeds
- Fact finder
- Consumer expenditure reports
This week’s episode focuses on understanding what a target market is, how to find it, and why it’s important.
July 16th, 2009 at 9:42 am
I was getting angry at the start about the “Niche” pronunciation. Then you talked about it (mind readers)! Crisis over…
July 16th, 2009 at 3:32 pm
Haha! We had another listener email us about it as well. According to Merriam Webster they are both valid pronunciations.
I think ˈnēsh is the sexier of the pronunciations anyways
September 9th, 2009 at 1:36 am
Hi! http://www.estimix.com is another website value, estimations and information tool. It seems to use the Alexa traffic information quite well and generates very accurate traffic information
September 9th, 2009 at 12:38 pm
Thanks Aline, we’ll throw that in the follow-ups!