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This week’s episode focuses on understanding what a target market is, how to find it, and why it’s important.

Webapps

• 01:42 – Google Keyword Tool – Find search volume and alternative keywords and more
  • Google Search-based keyword tool
• 11:36 – Compete.com – Look at your competitor’s stats
• 17:13 – Dataopedia – All sorts of data about a URL
  • Find out if Wikipedia or other social media sites link to that URL
• 24:51 – Quantcast - Demographics and other information in your industry

Topics

• 31:49 – What is a target market? – “A specific group of consumers at which a company aims its products and services”
  • What good it?
  • The Marketing Mix (4 Ps)
    • Product
    • Price
    • Place (Distribution)
    • Promotion
  • The Reasons People Buy
    • to satisfy basic needs
    • to solve problems
    • to make themselves feel better
  • How do I find my target market?
    • Personal Finanance Webapps
    • Swot Analysis
    • Census Data for general information
    • Government Data RSS feeds
    • Fact finder
    • Consumer expenditure reports